Retail Management: Text and Cases

Retail Management: Text and Cases

Author:

Arunangshu Giri

,

Pradip Paul

,

Satakshi Chatterjee

Publisher:

PHI Learning Pvt. Ltd.

Rs850

Availability: Available

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Publisher

PHI Learning Pvt. Ltd.
Publication Year 2021
ISBN-13

9789390544226
ISBN-10 939054422X
Binding

Paperback
Number of Pages 420 Pages
Language (English)
Weight (grms) 505

The book discusses the whole gamut of retail management emphasising the changing retail environment in Indian and international context for conceptual clarity and mastery of retailing by the modern readers. It offers experiential learning through contextual case studies to render a better understanding of each functional area of retail management. Various aspects of retail management at the introductory level have been covered and explained lucidly, supported with examples, illustration and photographs to enable students to comprehend the subject matter with ease.

Arunangshu Giri

Arunangshu Giri, Ph.D., is Associate Professor in the School of Management and Social Science, Haldia Institute of Technology, West Bengal. He is also Visiting Professor at Vidyasagar University, one of the eminent Universities in India. With more than a decade of experience in teaching postgraduate students, he has authored four books in the field of management and social science. Besides, he has published 69 research papers in peer-reviewed national and international journals, including Scopus index and is on the editorial board of various reputed national and international journals.

Pradip Paul

Satakshi Chatterjee

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