Rokda (PB): How Baniyas Do Business

Author:

Nikhil Inamdar

Publisher:

Random House India

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Publisher

Random House India

Publication Year 2014
ISBN-13

9788184005899

ISBN-10 818400589X
Binding

Paperback

Number of Pages 256 Pages
Language (English)
Dimensions (Cms) 20 x 14 x 4
Weight (grms) 180
Baniya - a derivative of the Sanskrit word Vanij, is a term synonymous with India's trader class. Over the decades, these capitalists spread their footprint across vast sectors of the economy from steel and mining to telecom and retail. And now even e-tail. Nikhil Inamdar's Rokda features the stories of a few pioneering men from this mercantile community - Radheshyam Agarwal and Radheshyam Goenka, founders of the cosmetic major Emami, Rohit Bansal, co-founder of Snapdeal, Neeraj Gupta, founder of Meru Cabs and V.K. Bansal, a humble mathematics tutor whose genius spawned a massive coaching industry in Kota - amongst others. Through the triumphs and tribulations of these men in the epoch marking India's entire post independence struggle with entrepreneurship from the License Raj to the opening up of the floodgates in 1991 and the dawn of the digital era - Rokda seeks to uncover the indomitable spirit of the Baniya

Nikhil Inamdar

NIKHIL INAMDAR is a senior journalist and bestselling author living in Mumbai. He was previously a news anchor with NDTV. His writings have appeared in a range of illustrious global and local publications.
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