| Publisher |
Harper Collins Publishers |
| Publication Year |
2023 |
| ISBN-13 |
9789356995260 |
| ISBN-10 |
9356995265 |
| Binding |
Hardcover |
| Number of Pages |
256 Pages |
| Language |
(English) |
| Dimensions (Cms) |
21.5 x 14 x 1.9 |
| Weight (grms) |
490 |
Thrissur, on the coast of Kerala, is known as India’s ‘gold town’. It was here that Puthussery Alukka Joseph Varghese moved into jewelry retail from his umbrella business in the late 1950s. One of his -fifteen children, Joy Alukkas, seemed to have inherited his father’s entrepreneurial spirit. In 1986, the quest for his personal El Dorado took Joy to the modern ‘city of gold’: Dubai.
Getting to know the lay of the land, including aspects of procurement, staffing, sales and other regulations, exacerbated by the language barrier, was a challenge that could dampen any entrepreneur’s spirit, but Joy persisted and opened the first ‘Alukkas’ jewelry store in Abu Dhabi, followed soon after by another in Dubai. Just as business was taking off, the Gulf War broke out in 1990, disrupting every aspect of life and forcing Joy to return to India. Not only did a resilient Joy go back to the Gulf some months later, but he also re-established the Alukkas footprint, opening stores within and around the UAE. In the next two decades, he expanded his business to eleven countries with more than 160 outlets, and revolutionized the gold-retailing business with innovations such as the use of karat meter, the first billing so ware in the industry and board rate for gold price, to mention a few. Throughout the years, the ethos of his business has remained the same: to be the ‘customer’s favorite jeweler’.
Spreading Joy not only captures a phenomenal entrepreneurial story, but also provides rare insights into an industry that has predominantly been fragmented and unorganized. Aspiring entrepreneurs, irrespective of the industry they operate in, will find this book of immense value as they build their dream organizations.
Nidhi Jain
An editorial team of highly skilled professionals at Arihant, works hand in glove to ensure that the students receive the best and accurate content through our books. From inception till the book comes out from print, the whole team comprising of authors, editors, proofreaders and various other involved in shaping the book put in their best efforts, knowledge and experience to produce the rigorous content the students receive. Keeping in mind the specific requirements of the students and various examinations, the carefully designed exam oriented and exam ready content comes out only after intensive research and analysis. The experts have adopted whole new style of presenting the content which is easily understandable, leaving behind the old traditional methods which once used to be the most effective. They have been developing the latest content & updates as per the needs and requirements of the students making our books a hallmark for quality and reliability for the past 15 years.
Joy Alukkas
Joy Alukkas is the founder and chairman of the eponymous global retail brand Joyalukkas Jewellery. Originally from Thrissur in Kerala, he is credited with modernizing the Indian jewellery retail business globally. Branching out on his own from a family-run business, he disrupted the traditional model of standalone jewellery stores and created a global chain comprising 160 stores in India, the Middle East, Southeast Asia, the UK and the US. His diverse business interests include forex remittance and textile retail under the brand name Joyalukkas Exchange and Jolly Silks, respectively. He figures on the Forbes' Billionaires list of 2023 and is regarded as one of the most prominent business leaders of the Arab world.
Thomas Scaria
Thomas Scaria is a Fellow Chartered Accountant of India and the UK with over two decades of experience in financial strategies. Currently the General Manager (Finance) of Joyalukkas International and a member of its board of directors in India, he has worked closely with Joy Alukkas and learnt from him, gaining intimate insights into his professional and personal life. Having grown with the company in different roles, he has led various projects in acquisition, debt and equity financing. He is an avid reader of nonfiction books and has a great passion for teaching.
Nidhi Jain
,Joy Alukkas
,Thomas Scaria
Harper Collins Publishers