Strategic Planning: The Nine Step Programme

Author :

Simon Wootton

Terry Horne

Publisher:

KOGAN PAGE INDIA PVT.LTD

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Publisher	KOGAN PAGE INDIA PVT.LTD
Publication Year	1997
ISBN-13	9780749420604
ISBN-10	9780749420604
Binding	Paperback
Number of Pages	160 Pages
Language	(English)
Dimensions (Cms)	21 X 17 X 1.8
Weight (grms)	300
Subject	Analysis & Strategy

This practical book takes the reader step-by-step through a nine-stage planning programme. It raises questions about business strategy and planning and, in doing so, should put the reader in a better position to give their organization a clear sense of direction and a focused strategy.

Simon Wootton

Terry Horne

TERRY HORNE is Senior Lecturer and Course Director, MA in Strategic Change Management, Lancashire Business School. SIMON WOOTTON is Deputy Director of Purchasing, Bury & Rochdale Health Authority.