| Publisher |
Shroff/O'Reilly |
| Publication Year |
2019 |
| ISBN-13 |
9789352138579 |
| ISBN-10 |
9789352138579 |
| Binding |
Paperback |
| Number of Pages |
196 Pages |
| Language |
(English) |
| Dimensions (Cms) |
20X14X4 |
| Weight (grms) |
300 |
when you depend on users to perform specific actions—like buying tickets, playing a game, or riding public transit—well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, you’ll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy.
UX content strategist torrey podmajersky provides strategies for converting, engaging, supporting, and re-attracting users. You’ll use frameworks and patterns for content, methods to measure the content’s effectiveness, and processes to create the collaboration necessary for success. You’ll also structure your voice throughout so that the brand is easily recognizable to its audience.
Learn how UX content works with the software development Life cycle
Use a framework to align the UX content with product principles
Explore content-first design to root UX text in conversation
Learn how UX text patterns work with different voices
produce text that’s purposeful, concise, conversational, and clear
Torrey Podmajersky
Torrey Podmajersky helps teams solve business and customer problems using UX content. She has written inclusive and accessible consumer and professional experiences for Google, OfferUp, Xbox, Microsoft account, Windows apps, privacy, and Microsoft education. Torrey’s high-intensity speaking style was refined in the crucible of teaching chemistry, but even her most engaging lectures no longer require eye protection. She blogs on Medium, and shares ideas on LinkedIn. She co-created the UX Writing Fundamentals curriculum for Seattle’s School of Visual Concepts, teaching there since 2016. Torrey has a Bachelor's degree in Physics from UW, a Masters in Curriculum & Instruction from Seattle University, and has done freelance fiction writing, home health care work, foster parenting, high-power rocketry, marketing communications, designed the Pilda Pill Sorter, and taught high-school science for nine years. Torrey’s range of experience helps her empathize with a broad range of people, and she brings that empathy to her products and her teams.
Torrey Podmajersky
Shroff/O'Reilly