In this ground breaking book, Naren Nath provides a sweeping narrative of revolutions since the dawn of human civilization, leading up to the current and most impactful of them all—the consumer revolution. The book paints a gripping picture of consumers melding together, akin to nuclear fusion, to unleash unprecedented amount of energy and creativity, setting in motion a stunning transfer of power from traditional institutions. In doing so, it tosses up myriad new business ideas, and also highlights some of the sinister implications if the revolution is not harnessed correctly. The consumer revolution provides a fascinating context and rationale for some of the biggest current events and trends around the world. It is a stirring call for action to billions of everyday consumers to express their will and wield power in this ultimate doctrine of consumer empowerment. Excerpt: “we now have the tools to look up any information on anything we want in an instant. We have the tools to look up any friend or family member or contact and communicate with them in a second. We have the tools to look up new like-minded individuals we never knew about and Strike new friendships. We have the tools to voice our opinion, shed light on an issue, provide a tip or a suggestion, enjoy the entertainment we like and shop the market for the best buys. The confluence of the personal computer, the mobile phone, the cloud, the Internet, The web and social media has created a perfect storm for consumers. This is tantamount to extracting the cadmium control rods from the cauldron of nuclear Atoms. This is, in effect, a rapid melting away of the Friction that has been holding back mass levels of human energy flow since the dawn of civilization. How significant a development is this? Cataclysmic. This changes everything. This unleashes the bridled energy of 7.7 billion humans into the world. This empowers people everywhere like never before to connect, to inform, to share, to band together, to cross-check, to enjoy and to transact. And to trigger and enable others to unleash their innate energies as well. There are sparks starting to go off in every corner of the world. There are fires being lit around the globe.”.