This book is your ultimate guide to advertising data landscape. It covers everything from basic concepts all the way to developing a successful data strategy. You will learn where advertising data comes from and how it flows around the ecosystem. It will help you understand what data is available for targeting from third-party vendors, as well as stand alone advertising platforms, such as face book, Google, or Amazon. Data management platforms (dmps) are explored in depth, with detailed profiles of the most popular providers. All of this is set into context of key privacy regulations, including General data protection regulation (gdpr). the final br>Chapter gives you a blueprint for designing your own successful data strategy