This book is your fast track to storytelling – 'the single most powerful tool in a leader’s toolkit' (Harvard leadership guru Howard Gardner). From informal meetings to public speaking: our ability to get ahead stands and falls with our ability to be heard, understood, and believed, personally and professionally. But how do we capture interest and imagination in an age of information inflation? When you have an important message, you need to communicate it so that it clicks (makes immediate sense) and sticks (is memorable, repeatable, and consistently acted upon). You can hack this communications challenge with stories. Storytelling is a brain hack. This is your hacker’s guide to • save time and nerves – get through to people quickly • save money – communication errors are costing your organisation • master storytelling – even if you’re not ‘creative’ Why do stories work? How? In this definitive guide, storytelling expert Jyoti Guptara takes you beyond the hype. Drawing on insights from neuroscience and with lively personal and business stories, Guptara shows you the fastest way to communicate better, so you can find and tell stories effectively. Struggling with sales pitch ideas or how to get buy-in? Mere polite applause after your speech? Are people confused about the strategy? You need storytelling. If you’re in marketing and sales, stories are your bread and butter. But making a human connection and making sense are mission critical to everyone’s work, regardless of position or industry. The CEO doesn’t need to work out all of the organisation’s stories, but they do need a working understanding of how stories operate and where they need deploying. They must have what Forbes magazine calls the #1 business skill: narrative competence. That’s what this guide will do for you.