Publisher |
Pan Books Ltd |
Publication Year |
2016 |
ISBN-13 |
9788126559985 |
ISBN-10 |
8126559985 |
Binding |
Paperback |
Number of Pages |
320 Pages |
Language |
(English) |
Weight (grms) |
410 |
Everybody Writes teaches how to write in a clear, accessible, honest voice across all of your marketing assets: blog posts, web pages, marketing offers and social updates. The language of business has become more like the language of real people. Customers have elevated expectations. They don't want to hear marketing messages; they want stories and a sense of the human beings behind the brand. Everybody Writes shows readers how to create compelling content that their audience can understand and how to take advantage of the opportunity to speak directly with the customer with empathy and humanity.
Ann Handley
Ann Handley is a veteran of creating and managing content. She is the Chief Content Officer of Marketing Profs, a training and education company with the largest community of marketers in its category. Ann is a monthly columnist for Entrepreneur magazine, a member of the LinkedIn Influencer program and the co-author of the best-selling book on content marketing, Content Rules.
Ann Handley
Pan Books Ltd