Want to reach consumers in innovative ways? Guerilla Marketing for Dummies is packed with guerilla tactics and trade secrets for marketing your products or services like never before. From re-imagining existing marketing platforms to mastering trailblazing methods, you’ll create a cost-effective game plan for getting your customers’ attention and keeping it! This savvy, hands-on guide explains what guerilla marketing is, who does it and why. You’ll learn how it can take your brand to new heights as you start thinking like a guerilla, brainstorming, collaborating and refining ideas for an exciting, non-traditional marketing program.