| Publisher |
Headline Book Publishing |
| Publication Year |
2014 |
| ISBN-13 |
9780755361557 |
| ISBN-10 |
0755361555 |
| Binding |
Paperback |
| Number of Pages |
272 Pages |
| Language |
(English) |
| Dimensions (Cms) |
21.5 X 13.9 X 1.2 |
| Weight (grms) |
300 |
The way we do business has to change. One of the greatest weaknesses of many organisations is the delusion of being in control. The future is loose - loose organisations, loose management styles and loose ways of working. Author Martin Thomas describes how more open ways of thinking and operating are beginning to pervade even the largest and most complex institutions, from global corporations to government departments. There are limits to being loose, but freedom can exist within a framework.
Martin Thomas
Martin is a freelance marketing consultant, trainer, facilitator, public speaker and writer. He works with a wide variety of brand owners and marketing agencies, providing advice on business, brand and communications planning and the strategic application of social media. He has led award-winning advertising, media, PR and sponsorship teams and has been one of the pioneers of integrated brand and communications planning. His first book, Crowd Surfing, which he co-wrote with David Brain, was published in 2008.
Martin Thomas
Headline Book Publishing