BrandAbout is an experiential, do-it-yourself, creative playbook for energizing brands and their product lines and services. With 10 practical lessons based on more than 25 years of hands-on, in-the-trenches merchandising and marketing experience, BrandAbout provides companies of all sizes from startups to Fortune 500s with more than 40 creative homework exercises that can be customized to their unique needs and applied over and over again. BrandAbout is an adventurous practicum for companies. The main prerequisite is an open mind, an entrepreneurial spirit and a passion for delighting customers. BrandAbout's inspirational and personal approach is based on Syverson's real world multi-channel expertise in the marketplace as she encourages companies to collaborate both interdepartmentally, intradepartmentally and directly with their customers