If you want to convince your organization to conduct a web performance upgrade, this concise book will strengthen your case. Drawing upon her many years of web performance research, author Tammy Everts uses cases studies and other data to explain how web page speed and availability affect a host of business metrics. You’ll also learn how our human neurological need for quick, uncomplicated processes drives these metrics._x000D_ _x000D_ Ideal for managers, this book’s case studies demonstrate how Walmart, Staples.com, Mozilla, and other organizations significantly improved conversion rates through simple upgrades. Find out why happy customers return, while frustrated users can send your metrics—and your domain—into a tailspin._x000D_ _x000D_ You’ll explore:_x000D_ _x000D_ What happens neurologically when people encounter slow or interrupted processes_x000D_ How page speed affects metrics in retail and other industries, from media sites to SaaS providers_x000D_ Why internal applications are often slower than consumer apps, and how this hurts employee morale and productivity_x000D_ Common performance problems and the various technologies created to fight them_x000D_ How to pioneer new metrics, and create an organizational culture of performance