"Words That Stick" is a book for students and professionals who hate to write. It divides writing into four problem areas: the heading or title; the first sentence; transitional sentences and paragraphs; and the conclusion. Then, it shows you how to overcome each problem. In this short, entertaining book you'll find: 51 ways to create a title or heading; 11 ways to write better (almost) instantly; the secret of transitional paragraphs; and 30 ways to conclude your story.