Applications of Digital Marketing for Success in Business

Author:

Abhishek Das

Publisher:

BPB Publications

Rs216 Rs240 10% OFF

Availability: Available

    

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Publisher

BPB Publications

Publication Year 2018
ISBN-13

9789386551986

ISBN-10 9386551985
Binding

Paperback

Edition FIRST
Number of Pages 212 Pages
Language (English)
Dimensions (Cms) 15 x 1 x 22
Weight (grms) 290

The book has been written in such a way that the concepts and applications of digital marketing methodologies are explained in detail, with adequate examples. Various business cases and business models with solutions are shared which would be helpful in understanding the subject and its various strategies. This text is user-focused and has been highly updated including cases and solutions and their real world examples. Key features - digital marketing applications concept and techniques - value chain of digital masrekting process and operations - why digital marketing is useful for each and every business - Basic picture of what will be business MIS out on if they don’t market their products/ services online. - technological edge for a venture when they implement digital marketing well in their firm. Branding with the help of digital marketing tools. - financial payment methods to help determine annual budget for digital marketers. - determine a bid strategy based on your goals - social media advertisement platforms - wha are some of the best ways to integrate email marketing with social media participation and digital marketing and Measurement mode ! - how do you use web analytics effectively to make most out of it for your business - future evaluation of digital marketing and role of WordPress in it - digital marketing -a great tool for market research - copywrites - An art or Science - copyright- a globally practical method to prevent plagiarism and control data duplicity - how a business can convert its visitors into qualified business leads using CRM/A1. How on entrepreneur setup on online store for their online business (including- business case -I & II ) contents digital marketing applications display advertising social media advertisement platforms web analytics WordPress blogging alternatives for shopify? References and courtesy Abbreviation.

Abhishek Das

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