The book gives fundamental clarity on the following:

• Evolution of Management


• Apprehend its Effect on Future Managers


• How Organisations Adapt to Uncertain Environments


• Decipher Decision Making Techniques

This book helps the reader gain comprehensive insights into the aspects of entrepreneurship.This book is designed to meet the needs of undergraduate students in commerce and management. It is specifically tailored for:

• Paper BC-DSC – 1.1 | Semester – I | Core Based on Undergraduate Curriculum Framework (UGCF) for the University of Delhi


• Non-Collegiate Women's Education Board (NCWEB)


• School of Open Learning (SOL) of the University of Delhi


• Various universities throughout India


• Aspiring & budding Managers or Entrepreneurs

The Present Publication is the 2nd Edition, authored by Prof. CA Abha Mathur, with the following noteworthy features:

• [Simple, Concise, Crisp & Lucid Language] The subject matter is presented systematically and straightforwardly with comprehensive explanations


• [Case Studies & To-Do Exercises] are included at the end of each chapter to explore and identify practical aspects of management


• [Use of Examples, Diagrams & Detailing] enhances the readability and interest


• [Personal SWOT Analysis] Enables readers to identify their potential and become well-versed in the business world


• [Methodology & Modalities for Setting-up Business] Covers ways and methods of arranging and managing finances


• [Case Studies & Successful Entrepreneurial Stories] are included to boost morale and provide motivation


• [Latest Trends in Various Types of ICTs] are incorporated in the book


• [Summaries & Questions] are included at the end of each chapter for exam preparation


• [New Chapter on Indian Ethos and Contemporary Issues in Management] Covers 14+ topics, including:o Learnings from Religious Bookso Business Process Re-engineeringo Six Sigmao Concept of Subaltern Indiao Work-life Balanceo Freelancingo Flexi-timeo Work from Homeo Co-sharing/Co-working


• [Student-Oriented Approach] Developed with the following considerations:o Interaction of the author/teacher with students in the classroomo Shaped by the author/teacher's experience of teaching the subject at different levelso Incorporation of students' reactions and responses at various points in the book

The contents of this book are as follows:

• Introductiono Nature and Functions of Managemento Forms of Business


• Business Environment and Entrepreneurshipo Business Environmento Entrepreneurship


• Planning and Organisingo Strategic Planningo Organisational Structures


• Directing and Controllingo Motivationo Leadership and Communication


• Indian Ethos and Contemporary Issues in Management