This book could be a 10-minute guide or a lifetime of wisdom towards better service.

It is a quick-read, think-more book that helps you towards delighting your customers. “Sales heaps but Service reaps.” The success of any business is in how you “WOW” your customers.

What started as a collection of one-liners ended up as an illustrative book! This book is different in the sense that it is a collection of 202 illustrations about the nuances of delighting customers. You can, but need not necessarily, start from the beginning to understand the various concepts.

To make it reader-friendly, all efforts were taken to ensure that every page you open gives a message on ways to serve and delight your customers. Every page has the reader as an onlooker in the illustration — witnessing a situation and learning from it.

I urge you to read the line, spend some time on the illustration, understand the situation, and draw from it how to delight your customers. Use it in your daily encounters with customers.

In this book, you will not find pages and pages of text, volumes of dreary information, graphs, or case studies. While it may seem a “quick read,” it is also a “think more” book. For behind every illustration that seems light banter, there is a serious message hidden in “wow’ing” your customer. You have to soak in the illustration, give it a thought, and take home the message.

This book has no gender bias nor is it industry-specific. It is designed for each and every individual in any organization, irrespective of hierarchy.