A POWERFUL APPROACH TO MAKING NEW IDEAS USEFUL

This little, highly visual book delivers bold, concise advice on how to move from original insights to new ideas, and from new ideas to successful real world innovation.

You ll learn how to think differently, create an idea-hungry culture, rid yourself of creativity zombies, escape sharks, ride waves and get to innovation paradise.

Both enlightening and entertaining, Dr Max Mckeown shares wisdom gained through hard-won experience with some of the most innovative organizations in the universe.