Have you ever wondered what goes on behind the making of iconic ad campaigns like ‘Thanda Matlab Coca Cola’, Cadbury Celebrations’ ‘Toh Iss Diwali Aap Kise Khush Karenge?’, or ‘Britannia Khao World Cup Jao!’? While we all enjoy catchy ads, only a few are aware of how iconic ads are made. With over two decades of experience in sales and marketing, and having been a part of all aspects of brand building—from advertising and promotions to innovations and packaging—,Saurabh Bajaj provides great insights into how marketing shapes brands and businesses. The Practical Marketer serves as an excellent guide to consumer product marketing for those who want to understand what works and what doesn’t in a highly competitive market. You will learn how to: • Leverage consumer behaviour insights • Build a brand strategy • Deliver winning products and campaigns • Create the right brand architecture • Take your brand to international markets Rich with real-world examples and engaging backstories of popular campaigns Bajaj led, this book will help you gain an in-depth understanding of marketing from a practitioner’s perspective.