When it comes to arguments and negotiations, do you usually get what you want-or does the person on the other side come out ahead, leaving you feeling baffled about why you accepted less than you deserved?. We all try to persuade others to give us what we want, starting when we are babies crying for food or comfort. Some children, however, do not develop the characteristics of conscience, empathy, and selflessness as they gather the skills of persuasion.