Digital Marketing Trends and Prospects: Develop on Effective Digital Marketing Strategy with SEO, SEM, PPC, Digital Display Ads and Email Marketing Techniques

Digital Marketing Trends and Prospects: Develop on Effective Digital Marketing Strategy with SEO, SEM, PPC, Digital Display Ads and Email Marketing Techniques

Author:

Dr. Shakti Kundu

Publisher:

BPB Publications

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Publisher

BPB Publications
Publication Year 2021
ISBN-13

9789389898583
ISBN-10 9789389898583
Binding

Paperback
Number of Pages 166 Pages
Language (English)
Dimensions (Cms) 15.24 x 0.97 x 22.86
Weight (grms) 232

Key Features Understand the basics terminologies in Digital Marketing Understand the impact of Search Engine Optimization (SEO) on online business Identify important elements of E-mail marketing and its applicability in the digital world Get familiar with Mobile marketing and Web analytics tools Understand different Traditional Marketing and Digital Marketing techniques Description The book starts with the basic concepts of Marketing, benefits & opportunity of Digital Marketing and its usage in various domains of business. You will learn how to work with SEO, E-mail Marketing and Digital Display Advertising. The book will then cover the key metrics of SMM & Mobile marketing and Web analytics. This book not only focusses on Digital Marketing but also covers many real-world examples based on the latest Marketing strategies or techniques in Digital Marketing.

Dr. Shakti Kundu

Dr. Shakti Kundu is working as Associate Professor in Faculty of Engineering & Computing Sciences at Teerthanker Mahaveer University, Moradabad, Uttar Pradesh, India. He received his Ph.D. in Computer Science & Engineering from DIT University, Dehradun, Uttarakhand, India, M.Tech. in Computer Science & Engineering from Guru Jambheshwar University of Science & Technology, Hisar, Haryana, India, M.Phil. in Computer Science from Chaudhary Devi Lal University, Sirsa, Haryana, India and M.C.A. from Kurukshetra University Kurukshetra, Haryana, India. His current research interests are Web Data Mining, Software Engineering, Information Security and Expert Systems. He brings to his classes, over 12+ years of teaching experience in TMU, Moradabad / DITU, Dehradun / IUU, Dehradun / LPU, Jalandhar and CRMC, Hisar, where he has taught subjects like Big Data Analytics, Software Engineering, System Analysis and Design, Multimedia System, Object Oriented Analysis & Design, Operating System and Data Mining. He also worked with various reputed universities and held administrative experience as well. He has chaired & delivered various technical sessions at national / international level and has published more than 37 research paper(s) in reputed journals and conferences, which are indexed in various international databases. Dr. Kundu edited 2 books and authored 10 book chapters in the field of Software Engineering and Digital Marketing with national and international publishers. Moreover, published 2 Patents in the field of artificial intelligence, machine learning and deep learning. Contributed as the organizer of many IEEE international conferences in association with IEEE such as SMART 2020, SMART 2019. He is a life member of CSI, ISTE, IAENG, AIRCC and IAEME.
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