Laudon’s E-commerce 2017: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Airbnb, Pinterest, Spotify and Alibaba kick off the course while preparing students for real-life scenarios.
Strong Conceptual Foundation: the content emphasizes three major driving forces behind e-commerce: business development and strategy, technological innovations and social controversies and impacts.
Currency: the annual revision cycle ensures up-to-the-minute currency. You will not find a more current book.
Real-World Business Firm Focus and Cases: This book contains hundreds of real company examples and over 60 more extensive real-world cases.
In-depth Coverage of Marketing and Advertising: Two chapters on marketing and advertising, both traditional online and social, mobile and local, are included.
In-depth Coverage of B2B E-commerce: An entire chapter is devoted to B2B e-commerce.
Current and Future Technology Coverage: Both the current Internet environment and emerging technologies and applications such as the Internet of Things, advanced network infrastructure, fiber optics and 4G technologies are discussed and explored.
Up-to-Date Coverage of the Research Literature: References from respected academic journals, industry sources, newspapers and industry publications are the basis of much of the data.
Special Attention to the Social and Legal Aspects of E-commerce: Chapter 8 is devoted to an exploration of ethical dimensions of e-commerce, an analysis of the FTC and other regulatory and non-profit sources.
Writing That’s Fun to Read: A consistent voice and perspective through the entire text makes this engaging and easy to understand.
Chapter-specific Features
Chapter Opening Cases: Each chapter opens with a story about a leading e-commerce company that relates the key objectives of the chapter to a real-life e-commerce business venture.
“Insight On” cases: Each chapter contains three real-world cases illustrating the themes of technology, business and society. These cases take an in-depth look at relevant topics to help describe and analyse the full breadth of the field of e-commerce. The cases probe such issues as the ability of governments to regulate Internet content, how to design websites for accessibility, the challenges faced by luxury marketers in online marketing and smartphone security.
Margin Glossary: Throughout the text, key terms and their definitions appear in the text margin where they are first introduced.
Real Company Examples: Drawn from actual e-commerce ventures, well over 100 pertinent examples are used throughout the text to illustrate concepts.
Chapter-closing Case Studies: Each chapter concludes with a robust case study based on a real-world organization. These cases help students synthesize chapter concepts and apply this knowledge to concrete problems and scenarios such as evaluating Pandora’s freemium business model, Exchange Hunter Jumper’s efforts to build a brand.
Chapter-ending Pedagogy: Each chapter contains extensive end-of-chapter materials designed to reinforce the learning objectives of the chapter.
Key Concepts: Keyed to the learning objectives, Key Concepts present the key points of the chapter to aid student study.
Review Questions: Thought-provoking questions prompt students to demonstrate their comprehension and apply chapter concepts to management problem solving.
Projects: At the end of each chapter are a number of projects that encourage students to apply chapter concepts and to use higher level evaluation skills. Many make use of the Internet and require students to present their findings in an oral or electronic presentation or written report. For instance, students are asked to evaluate publicly available information about a company’s financials at the SEC website, assess payment system options for companies across international boundaries or search for the top 10 cookies on their own computer and the sites they are from.
1. Introduction to e-commerce
2. E-commerce infrastructure
3. Building an e-commerce presence
4. E-commerce security and payment systems
5. E-commerce business strategies
6. E-commerce marketing and advertising
7. Social, mobile and local marketing
8. Ethics, law and e-commerce
9. Online media
10. Online communities
11. E-commerce retailing and services
12. B2b e-commerce.