This book will help you learn everything that you need to know about Google Analytics. We will start by setting up the account and updating the settings. Then, we will go through the main reports in Google Analytics will dive deep into the analysis. We will then analyze the users, their behavior, and their sources. This analysis will improve your business and website results. We will also go through the fundamentals of relating Google Analytics data to your marketing strategy. We will explore live examples of analysis with real ecommerce data and learn approaches to analyze our data. At the end of the book, we will go through the conversions section in Google Analytics. By the end of the book, you will be able to make informative decisions based on data related to your website visitors.