Why customers leave is one of the 7 business books entrepreneurs need to read! - forbes magazine in why customers leave, popular customer experience and marketing speaker david avrin shows you how customer experience is the new competitive advantage in an era of vast marketplace choices david explores and articulates the disturbing new dynamic that has arisen from easy-to-find, one-click-away, at-your-fingertips options: “we have become a world of impatient, intolerant and demanding customers, and we move on quickly if inconvenienced in any way. Customer experience is much more than “service with a smile!” it is examining every point along your customer or client’s journey and asking: “can this be done better, faster, smarter, more streamlined, conveniently, intuitively, memorably or simply with less friction?” in this book, we are going to question why you conduct your business the way you do. We will look at how you design your customer interactions, tell you which ones they don’t like, and explain why they leave you for your competitors, and of course, how to fix that. It is important to fix the problems you may be unaware of as a crucial first step and foundation to a successful business.