The Magic Of Believing by Claude M. Bristol is a classic motivational book that has seen consistent and heavy sales in the USA for more than 40 years. A book that encourages and inspires people to let go of their pessimistic attitudes and nurture a positive and action-oriented outlook to achieve their desired goal, it has been the secret behind a large number of success stories in people’s lives--in the professional, marital, social, as well as personal spheres. Bristol, in his sharp and blunt manner, exhorts his readers to use the power of their subconscious to convince themselves that what they want can and will be achieved, while keeping obstructive and unnecessary thoughts to the barest minimum. He asks them to use their imagination to discover ways in which they can fulfil their dreams and to believe in their abilities and potential, which will ultimately cause magic to happen and turn the impossible goal to a tangible reality. Published by Pocket Books in 1991, The Magic Of Believing is available in paperback.