Marketing For Beginners


Mr. Bittu Kumar


V & S Publisher

Rs145 Rs250 42% OFF

Availability: Available


V & S Publisher

Publication Year 2013


ISBN-10 9381588570

Paper Back

Edition First
Number of Pages 136 Pages
Language (English)
Dimensions (Cms) 21x14x0.6
Weight (grms) 170

The book, marketing for beginners gives an exhaustive explanation about the key concept of marketing, its strategies, and defines the important terminologies, such as brand selection, distribution channels, vendor selection, pricing, sales process, customer Relationship Management (CRM), etc. In a very simple and lucid language which can be easily understood by the readers, particularly the students of MBA and marketing. It’s different and exclusive from other marketing or management books as it not only gives the detailed description of the various components of marketing, but also cites examples to explain each of them, making it crystal clear to the readers. The main purpose of this book is to arouse the interests of the students educate and make them aware of what marketing is all about. It also aims to find solutions to all the queries that arise in their young minds relating to this vast and complex subject. So readers grab this precise yet unique book on marketing if you are a beginner and want to learn the tricks of the trade to prosper or you are a student aspiring to build a bright future in this field. 

Mr. Bittu Kumar

Mr. Bittu Kumar works for Retail industries and consumer fashion, Brand Promotion and E-commerce Marketing and Business Consultancy across the world. He also has professional experience in Business movement analysis, Business restructuring and Process re-engineering for running organisations. The main objectives of the author through his books are to make the readers aware of the changing trends in global markets and to provide brief introduction and explanations of essentials in the various subjects. He believes in creating passion in every work and thus achieving success.
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