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| Publisher | Lotus Press |
| Publication Year | 2010 |
| ISBN-13 | 9788189005658 |
| ISBN-10 | 9788189005658 |
| Binding | Paperback |
| Number of Pages | 242 Pages |
| Language | (English) |
| Dimensions (Cms) | 20 x 14 x 4 |
| Weight (grms) | 617 |
| Subject | Society & Culture |
The present book has been conceptualized and designed as a text which looks into the theories and practices of mass media communication. It undertakes a thorough look into the principles and practices which have defined mass media communication over the years, and how, under the onslaught of emerging technologies and media, the process is undergoing changes. Both theories and practices have been given in comprehensive detail, and the main agenda is to give readers a thorough account of what entails the field of mass media communication in the present era
B.K. Ahuja
Lotus Press