This book is an amalgamation and interpretation of a grass root level research conducted to study the interface of the audience with media in Kashmir. This study was conducted at a critical juncture, during the peak of the disturbed situation in Kashmir, in the late nineties up to 2003. The socio-economic flux and the political instability rendered a situation whereby, Kashmir occupied a centre stage in the media-locally, nationally and internationally. The eruption of the conflict situation in Kashmir 1989 coincided with the arrival of the satellite channels. There were different players on the scene. While the local media-print, radio and television were closest to the scene of reality, the versions of reality presented were totally divergent. While state run radio and television (Doordarshan) gave brief, camouflaged and suppressed accounts of the reality, the local Urdu and the growing local English press tried to present an objective picture of the reality.