The text of this book has been developed and designed to cater to the needs of professional managers and management students of Universities and Business schools. It can also be profitably used by the students of BBA and other professional courses. Salient Features 1. An indispensable text for students of MBA, BBA, B.Com., and other undergraduate and postgraduate courses in management and commerce. 2. This book will also be of immense value to practicing managers¬—both experienced as well as beginners—since it contains a lot of tips and practical advice. 3. Latest thinking in the field of Principles of Management have all been put in one place for the benefit of students. 4. The topics have been presented in a simple, concise, and interesting style. Study aids such as tables, charts, figures, questions, check your progress with answers, and so on, have all been included at appropriate places to aid quick comprehension and easy understanding of the subject.