She is shameless because on her deathbed she cheated her husband and took the most unique, beautiful but shameful revenge from her ex lover! - She is Mitali Seth.

She is shameless because raped by her cousins, married forcefully to an old impotent man, she shows courage to become the most sought after woman journalist and traps a sex addict shooting business man, Karan Arora ruining him to nuts! - She is Madhu Tripathi.

She is shameless, because though from Brussels, she falls in love with an Indian man and becomes pregnant before marriage. - She is Lisa.

They are shameless because they all are in love with one and the same man - the handsome but a little eccentric, Editor-in-Chief of Future Tech Media, Mumbai, Priyatam Gopal Seth, popularly known as Tam. Their passion for their 'Love' knows no limits - no bounds!

They are strong willed women who boldly and shamelessly fought for the truth to save their 'Love' and finally made a family!