Shock and Aw! joke book is born out of that belief. It is a protest against what hurts the book people publishers, booksellers, readers, all who care about books most: the burning of books, from Mesopotamian manuscripts to the rarest of rare and old books, in Baghdad. This is no laughing matter. Neither is the war, the destruction of museums and libraries. Our aim is to mock, satirize and see that our readers laugh hard. And never forget what war does. Or can never do. No fire can burn books