Grouped into a number of linked sections the manual begins with the general principles and specific practice of Achieving Excellence; this leads into the next three parts: Leading Effectively Managing People and Coaching Successfully. Excellence also depends on mastering technical skills. These are discussed in Managing Projects Thinking Strategically Managing Budgets and Understanding Accounts. Every manager needs these skills often on a daily or weekly basis. Selling Successfully and Marketing Effectively cover a wide range of skills. Once the fear of selling has been overcome the techniques of effective salesmanship can be mastered. However salespeople can only operate well within a context of effective marketing - using a host of ways to give the customers what they want at a profitable prive that they are happy to pay. Whether the information in this book is familiar or new excellence will follow from understanding the facts absorbing the precepts and applying them. Effective management is defined as excellence in every respect and in every action.
Robert Heller
Robert Heller is a leading authority in the world of management consultancy and was the founding editor of Britain’s top management magazine, Management Today. He is much in demand as a conference speaker in Europe, North and South America, and the Far East. As editorial director of Haymarket Publishing Group, Robert Heller supervised the launch of several highly successful magazines such as Campaign, Computing and Accountancy Age. His many acclaimed – and worldwide bestselling – books include The Naked Manager, Culture Shock, The Age of the Common Millionaire, The Way to Win (with Will Carling), The Complete Guide to Modern Management, and In Search of European Excellence.
Robert Heller
Dorling Kindersley