What every new business owner needs to know―surefire survival tips from a leading industry expert - 

In the hard-fought business world, only one new business in 20 lives to see its fifth anniversary. Straight Talk About Starting and Growing Your Own Business shares the secrets of long-term survival and success, detailing practical guidelines and relevant tales from the trenches to help you tackle common concerns and obstacles. A welcome combination of first-person how-to advice and peer mentoring support, this wide-ranging guidebook provides you with sound, battle-proven advice for uncovering innovative funding resources, developing a budget, honestly assessing progress, developing expansion and exit strategies, and coping with common pressures both inside and outside the operation.