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Publisher | McGraw Hill Education |
Publication Year | 2000 |
ISBN-13 | 9780072384499 |
ISBN-10 | 9780072384499 |
Binding | Paperback |
Number of Pages | 400 Pages |
Language | (English) |
Dimensions (Cms) | 23 X 16.5 X 1.5 |
Weight (grms) | 522 |
This debate style reader is designed to introduce students to controversies in marketing. The readings, which represent the arguments of leading business professionals and marketing researchers, reflect a variety of viewpoints and have been selected for their liveliness and substance and because of their value in a debate framework. This new title will be a beneficial tool to encourage critical thinking on important issues in marketing today.
Bart Macchiette
,Abhijit Roy
McGraw Hill Education