Taking Sides: Clashing Views on Controversial Issues in Marketing

Author:

Bart Macchiette

,

Abhijit Roy

Publisher:

McGraw Hill Education

Rs935 Rs2078 55% OFF

Availability: Available

    

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Publisher

McGraw Hill Education

Publication Year 2000
ISBN-13

9780072384499

ISBN-10 0072384492
Binding

Paperback

Number of Pages 400 Pages
Language (English)
Dimensions (Cms) 23 X 16.5 X 1.5
Weight (grms) 522

This debate style reader is designed to introduce students to controversies in marketing. The readings, which represent the arguments of leading business professionals and marketing researchers, reflect a variety of viewpoints and have been selected for their liveliness and substance and because of their value in a debate framework. This new title will be a beneficial tool to encourage critical thinking on important issues in marketing today.

Bart Macchiette

Abhijit Roy

Abhijit Roy is Associate Professor at Department of Film Studies, Jadavpur University, Kolkata, West Bengal, India.
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