McGraw Hill Education
|Number of Pages||400 Pages|
|Dimensions (Cms)||23 X 16.5 X 1.5|
This debate style reader is designed to introduce students to controversies in marketing. The readings, which represent the arguments of leading business professionals and marketing researchers, reflect a variety of viewpoints and have been selected for their liveliness and substance and because of their value in a debate framework. This new title will be a beneficial tool to encourage critical thinking on important issues in marketing today.