Today, great marketers must be digital marketers. Why? Because everything we do has digital components. So every organization must evolve to be fully conversant in the language of digital marketing. That's why Boston-based digital marketing agency, Overdrive Interactive, created The Digital Advertising Guide. Our 2015 update includes a new section on Native Advertising and greater coverage of Social Media ads. This guide was written to help you and your organization become the great digital marketers we all need to be. Read the book and learn all the basics you need to know to begin your journey into the the digital marketing space