INFORMATION IS TO BE COLLECTED. INSIGHT IS TO BE CONNECTED. More than ever businesses crave new ideas, new ways of seeing, of changing their companies and of being more creative in a DRIP world (data rich, insight poor). Insight is at the heart of transformation, a new currency everyone wants to buy into. The Insight Book is an entertaining and enlightening guide to understanding and deploying insight to see things differently to build a culture of insight, using brand case studies and a variety of definitions and perspectives from art, science and marketing.