Behind all the shiny models, buzzwords, and theories—there are raw truths of human behaviour at work. Why does `990 feel like a bargain, compared to ₹1,000? Why does swiping a card hurt less than handing over the same amount in hard cash? How does one innocent scroll on Instagram Reels turn into an hour-long binge? And how do marketers trick us into thinking we’re in control, even when they’re often the ones pulling the strings? In this book, we’ll unwrap the unfiltered truths behind persuasion, choice, motivation, habits, loyalty, and cognitive biases—all the stuff an MBA conveniently glosses over. We’ll also dissect cutting-edge tools like neuromarketing and dive into the psychology of AI. This is your backstage pass to the real mind-games of marketing—and how marketers get us to open our wallets, willingly. Once you see how these tricks are done, you won’t be able to unsee them. Ready to dive in? This rabbit hole goes deeper than you think.