Want to differentiate yourself from the crowd of tech start-ups? Take The XO Way, told in a simple and direct language in this book. Ninety percent of the tech start-ups are failing and falling by the wayside. Do something different, The XO Way. You may not become a Unicorn but will also not become a donkey. This book is inspired by real events in the author’s start-up journey. The rocky, yet enjoyable journey of Indfrag landed with more than 140X returns as compared to 9.6X that Sensex appreciated during the same period.