UNSTARTUP: How Unacademy Ignored Conventional Advice to Become a 3x Unicorn

Author:

Nistha Tripathi

Publisher:

Rupa Publications

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Publisher

Rupa Publications

Publication Year 2022
ISBN-13

9789355201584

ISBN-10 9789355201584
Binding

Paperback

Number of Pages 280 Pages
Language (English)
The journey started when Gaurav Munjal and Hemesh Singh quit their jobs at CommonFloor and Roman Saini quit the Indian Administrative Service to start a YouTube channel that helped students prepare for competitive exams. Six years and 49 million users later, Unacademy has changed the way Indians learn and also democratized access to high-quality education. If COVID-19 was a trial by fire for every industry, edtech was one of the sectors perfectly poised for a boom. Many online education startups were in the fray but only a few survived. Unacademy not only outsmarted the competition, but also surpassed every projection and created a new yardstick of success, becoming a $3.5 billion valued edtech startup. In Unstartup, bestselling startup author Nistha Tripathi traces the gravity-defying ascent of Unacademy. Drawing on numerous conversations with people in and around Unacademy including its founders, board members, advisors, current and ex-employees, Nistha takes the reader through a page-turning rhapsody of startup strategies and lessons. These insider accounts and anecdotes reveal the day-to-day thinking, decisions and discipline of a unique (un)startup.

Nistha Tripathi

Nistha Tripathi is on a mission to make business books interesting to read. A bestselling start-up author, her last book No Shortcuts featured stories of 15 successful Indian entrepreneurs because she was tired of turning to Silicon Valley books for advice on building start-ups in India.
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