user experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use.
whether you’re an entrepreneur, UX/UI designer, product manager, or part of an entrepreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists.

Jaime Levy

Jaime Levy is a product strategist, author, professor, and public speaker based in Los Angeles and Berlin. Her consultancy helps business leaders and internal teams transform their product visions into innovative digital solutions that customers want. Jaime offers in-house training, conducts public/private workshops, and speaks at design and innovation conferences worldwide.

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