The present book has been designed as a referral which seeks to inform readers of not just the various facets which comprise the art of advertising, but guide them on the essentials of thriving in the advertising industry in a work environment characterized by intense competition and struggle. The agenda of the book is to enable readers to gain an insight into how the world of advertising figures in the logistics of business expansion, and incorporates case-studies and examples which would enable them to understand the techniques and rule of advertising as they are constantly being re-defined. It is hoped the incisive and comprehensive content of the books serves the readers well