The present book has been designed as a referral and guidebook for all in the marketing field, be they veterans or amateurs. Its aim is to not just guide readers through the whole science that comprises to make marketing what it is, but also enables readers to competition, globalization, enterprise?expansion, etc. The agenda is to not just enable readers to grasp the essentials of marketing in the present time, but to understand what makes for good and successful marketing in an environment of a glut of products and services. It is hoped that the comprehensive and incisive content of the book is enjoyed by all.