| Publisher |
Wiley |
| Publication Year |
2013 |
| ISBN-13 |
9788126542000 |
| ISBN-10 |
9788126542000 |
| Binding |
Paperback |
| Number of Pages |
204 Pages |
| Language |
(English) |
| Weight (grms) |
220 |
The distinctive feature of the book is its focus on Internet-based e-market orientation as a substitute to the traditional marketing concepts. However, while still being focused on the 4Ps concept, it describes short- and long-term approaches for designing e-marketing strategy. The book emphasizes the roles of cross-functional departments, online market actors, distributors, competitors, influencers, and other stakeholders while developing market relations and enhancing value proposition to customers.
Sanjay Mohapatra
Dr. Sanjay Mohapatra received his B.E. from NIT Rourkela, MBA from XIMB, M.Tech from IIT Madras, India and PhD from Utkal University. Dr. Mohapatra has more than 29 years of combined industry and academic experience. He has consulted many organizations in different domains such as Utilities, Banking, Insurance and healthcare sectors. His teaching interests are in IT Strategy and Management Information Systems and research interests are in the area of IT enabled processes. He has authored/co-authored twenty one books, more than fifty papers in national and international referred journals besides publications in different conferences.
Sanjay Mohapatra
Wiley