The book is the autobiography of Narotam Sekhsaria, one of India's most successful industrialists of the modern era. It details his rise from a small-time cotton trader to setting up one of the largest cement companies in the country, Ambuja cements.

Behind Ambuja's unprecedented success was Narotam's firm belief that the right working environment, where employees were unhindered by the fear of failure, ethics, integrity, and values are not inimical to growth and profit; that environmental consciousness is good for business; and that any business, big or small, should have a social conscience. This resulted in not only a sustainable organization, a rarity in the cement business, but also one that has delivered excellent returns for its shareholders for decades.