ISBN 9788121210423,A Handbook of Poll Sureys In Media: An Indian Perspective

A Handbook of Poll Sureys In Media: An Indian Perspective



Gyan Publishing House

Publication Year 2010

ISBN 9788121210423

ISBN-10 8121210429

Hard Back

Number of Pages 330 Pages
Language (English)

Reference works

It is a hand book on and about poll surveys and the way they are being used by news media. It points to pre-emptive nature of media coverage of polls. A reference book for those in news media covering up and coming political leaders and aspiring candidates, as well as for budding psephologists and analysts in media, what they should look for from surveys and how they should be appraised. The book highlights transparency in conducting and in use of poll surveys. It reminds researchers and survey agencies, the challenge of upholding sanctity and significance of surveys in public domain. The book tracks long history of news media conducting surveys during objective and credible coverage of polls. It is an insider's view and outsider's concern but with a critical perspective. The book cautions about domino effect of survey syndrome and reminds positive potential of survey research.