ISBN 9781259004124,Be Your Own Brand

Be Your Own Brand



Tata McGraw - Hill Education

Publication Year 2011

ISBN 9781259004124

ISBN-10 1259004120


Edition 2nd
Number of Pages 160 Pages
Language (English)


This bestselling work describes how the art and science of brand building is typically identified with businesses, products, and services, but that personal and professional relationships can also be seen and managed in this very practical and effective light. This revised edition leverages its past success (brand equity) to take advantage of the increased acceptance of personal brand as a personal and career development framework and for creating a competitive edge. Drawing on eight additional years of research and experience, the authors offer new information emphasizing the importance of relationship alignment; differentiating between a brand and a strong brand, and showing how social networks have impacted the branding process and how to use social networking to build a strong brand. Table of Contents PART I Personal Brand Basics 1 Personal Brand: The Perception That You Made a Difference 2 A Strong Personal Brand Delivers on Three Important Expectations 3 Your Personal Brand Is Perceived from Three Different Dimensions PART II Designing Your Personal Brand of Making a Difference 4 Authenticity: The Cornerstone to Building a Strong Brand 5 Creating Your Brand Platform: Dimensions and Ethos 6 A Promise to Be More of Who You Are 7 How Strong Is Your Personal Brand Today? PART III Using the Power of Alignment to Build a Strong Personal Brand 8 Aligning to Become a Stronger Brand 9 Personal Brand Building Has Gone Social 10 The Courage to Live Your Brand