ISBN 9780070597099,Big Business Marketing For Small Business Budgets

Big Business Marketing For Small Business Budgets

Rs250

Publisher

Mcgraw-Hill Education (India) Ltd

Publication Year 2008
ISBN-13

ISBN 9780070597099

ISBN-10 007059709X
Binding

Paperback

Number of Pages 320 Pages
Language (English)
Subject

Business

Jeannette Maw McMurtry, MBA, is the principal of The McMurtry Group, which provides strategic and tactical marketing and public relations support to large and small businesses. McMurtry has been nationally recognized for innovative and results-generating campaigns that have helped businesses market for a lifetime by building brand equity and customer loyalty. Her work spans winning strategies and programs for organizations from sole proprietorships to Fortune 100 companies.
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