ISBN 9788131765791,Business Communication : Essential Strategies For Twenty-First Century Managers

Business Communication : Essential Strategies For Twenty-First Century Managers


Shalini Verma


Pearson India

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ISBN 9788131765791

Pearson India

Publication Year 2013

ISBN 9788131765791

ISBN-10 8131765792


Number of Pages 652 Pages
Language (English)

Management Studies

For Managing Their Expanding Operations Organizations Today Can No Longer Afford To Rely On Traditional Forms Of Communication Alone. Using Communication Networks Effectively To Access Information Translates To An Increased Ability To Respond Correctly To Unpredictable And Chaotic Markets. As We Move Into The Digital Age, Organizations Skilled In Using Technology To Channel Communication Networks For Harvesting And Sharing Knowledge Will Have A Natural Advantage Over Those Who Do Not.

With An Integrated Approach To Application-Based Knowledge And Workforce Competencies Business Communication: Essential Strategies For Twenty-First Century Managers Builds The Skills Required To Understand And Synthesize This Hyper-Competitive Global Marketplace. This Book Will Bring Managers Of The Future Up To Speed With The Scope And Future Of Communication, Its Role And Importance Within Any Organizational Structure, And Familiarize Them With The Tools Of Communication That Will Connect Them To The External World.

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