ISBN 9780070671096,Business Driven Technology

Business Driven Technology



Tata McGraw - Hill Education

Publication Year 2009

ISBN 9780070671096

ISBN-10 0070671095


Edition 2nd
Number of Pages 652 Pages
Language (English)


Business Driven Technology is state of the art in its discussions, presents concepts in an easy-to-understand format, and allows students to be active participants in learning. The dynamic nature of information technology requires all students, more specifically business students, to be aware of both current and emerging technologies. The text engage students with numerous case studies, exercises, projects, and questions that enforce concepts, Business Driven Technology creates a unique learning experience for both faculty and students. Key Features Number of Business Plug-Ins increased from 10 to 15 Number of Technology Plug-Ins increased from 7 to 10 Number of case studies increased from 55 to 64 Apply Your Knowledge appendix has been updated and expanded. It contains 50 projects Business First Perspective TABLE OF CONTENTS Part One: Achieving Business Success Through Information Technology 1. Business Driven Technology 2. Identifying Competitive Advantages 3. Strategic Initiatives for Implementing Competitive Advantages 4. Measuring the Success of Strategic Initiatives 5. Organizational Structures That Support Strategic Initiatives Part Two: Managing Information for Business Initiatives 6. Valuing Organizational Information 7. Storing Organizational Information Databases 8. Accessing Organizational Information Data Warehouse Part Three: Enhancing Business Decisions 9. Enabling the Organization?Decision Making 10. Extending the Organization?Supply Chain Management 11. Building a Customer-centric Organization?Customer Relationship Management 12. Integrating the Organization from End to End?Enterprise Resource Planning Part Four: Creating Collaborative Partnerships in Business 13. Creating Innovative Organizations 14. E-Business 15. Creating Collaborative Partnerships 16. Integrating Wireless Technology in Business Part Five: Transforming Organizations 17. Building Software to Support an Agile Organization 18. Outsourcing in the 21st Century 19. Developing a 21st Century Organization Business Plug-INS Technology Plug-INS