ISBN 9780761934776,Communication of Innovations : A Journey With Ev Rogers

Communication of Innovations : A Journey With Ev Rogers


SAGE India



SAGE India

Publication Year 2006

ISBN 9780761934776

ISBN-10 0761934774


Number of Pages 272 Pages
Language (English)

Information Technology

This collection of 10 original essays honors the intellectual legacy of Prof Everett M Rogers (1931-2004), a pioneering and distinguished teacher? scholar of diffusion of innovations, communication networks, and social change. Well-known colleagues and contemporaries write on topics that not only piqued Rogers? curiosity, but to which he made seminal and lasting contributions. The concluding chapter documents Rogers? life journey from his modest farm boy beginnings in Iowa, through his distinguished academic career, to his final return to the farm. Table of Contents Foreword by PETER CLARKE Preface Communication of Innovations: A Journey with Ev Rogers JAMES W DEARING and ARVIND SINGHAL Revisiting Diffusion Theory JAMES W DEARING and GARY MEYER Communication Network Analysis and the Diffusion of Innovations THOMAS W VALENTE Innovation as a Knowledge Generation and Transfer Process DOROTHY A LEONARD On Integrating Social Cognitive and Social Diffusion Theories ALBERT BANDURA Social Marketing and the Broadening of Marketing Movement PHILIP KOTLER Communication and Social Change in Developing Countries SRINIVAS MELKOTE Implementing Strategic Extension Campaigns: Applying Best Practices and Lessons Learned from Ev Rogers RONNY ADHIKARYA Entertainment-Education and Health Promotion: A Cross-Continental Journey ARVIND SINGHAL, KIMANI NJOGU, MARTINE BOUMAN, and ELIANA ELIAS Everett Rogers? Personal Journey: Iowa to Iowa CORINNE L SHEFNER-ROGERS Indexes